Gökçe Dayı / Anadolu Efes Sports Club Marketing and Corporate Affairs Manager

European basketball is growing at full speed with correct marketing strategies and stable economic planning.

Basketball is becoming a growing business sector with the increased brand value in Turkish Airlines EuroLeague and local basketball leagues and the inclusion of more respected brands in this ecosystem. Read more →

Engin Özerhun / Anadolu Efes Sports Club General Manager

As Efes, we have started our journey in 1976 and this journey started a new era at Turkish basketball. During the past 38 years, we became the most successful Turkish team and created our own kind of basketball. We have experienced joys and privileges of being a team such as having the most Turkish League Championships and the first Turkish team to ever win a European Cup. Read more →