Gökçe Dayı / Anadolu Efes Sports Club Marketing and Corporate Affairs Manager

Anadolu Efes Sports Club continues to grow its basketball family

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Anadolu Efes Sports Club is one of the most significant success stories that came out of Anadolu Group’s vision of striving to produce value in a sustainable manner. Our success story, which I am very proud to be a part of, was crowned with our victories last season as the champions of both the Turkish Airlines EuroLeague and the ING Basketball Super League last season. As we have been doing since 1976, we are continuing to work hard as well for the sustainability of Turkish basketball and for the aim of engaging more young people in basketball culture. Read more →

Gökçe Dayı / Anadolu Efes Sports Club Marketing and Corporate Affairs Manager

Digital transformation in sports marketing

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European basketball is growing at full speed with correct marketing strategies and stable economic planning.

Basketball is becoming a growing business sector with the increased brand value in Turkish Airlines EuroLeague and local basketball leagues and the inclusion of more respected brands in this ecosystem. Read more →

Engin Özerhun / Anadolu Efes Sports Club General Manager

Path to success

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As Efes, we have started our journey in 1976 and this journey started a new era at Turkish basketball. During the past 38 years, we became the most successful Turkish team and created our own kind of basketball. We have experienced joys and privileges of being a team such as having the most Turkish League Championships and the first Turkish team to ever win a European Cup. Read more →